News Broadcasting
MAX brand ambassador Kapil to play ‘Gully Cricket’ with fans in 5 cities
MUMBAI:With the countdown to the Champions Trophy that kicks off in Sri Lanka 12 September well and truely on, SET MAX today announced a promotion for cricket fans in India.
MAX and World Cup Network brand ambassador Kapil Dev will travel to 5 cities in India and gives local cricket fans the opportunity to play cricket with him.
The promotion, beginning tomorrow kicks off in Nagpur and will then move to Pune (10 August), Bangalore (17 August), Kanpur (25 August) and Ludhiana (8 September).
‘Gully Cricket’ is one of the initiatives to be undertaken by MAX to promote the upcoming ICC Champions Trophy, Sri Lanka 2002 and the ICC Cricket World Cup, South Africa 2003, which will be aired on MAX.
‘Gully Cricket’ will feature Kapil Dev on a preplanned tour of each of the 5 cities. He will visit several locations in each city during the day and will play a game of cricket with his fans. Fans get an opportunity to bowl out their favourite cricketer and win autographed prizes.
The entire promotion is supported by a print, broadcast, radio and outdoor campaign in each city.
“Gully Cricket is the first in a series of unique initiatives being undertaken by MAX for the ICC Cricket tournaments. Our aim is to build the excitement of cricket in every corner of India beginning now to the end of the World Cup,” said Rajat Jain, executive V-P & business head, MAX.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
