Movie Channels
Max 2 celebrates evergreen Indian cinema
MUMBAI: Bringing alive the magic of great Indian cinema, MAX 2 is all set to get evergreen films to its viewers that are fresh and enjoyable to watch. With a differentiated brand positioning of ‘Jab dekho tab naya’, it will showcase iconic films that have an eternal appeal.
With a rich selection of plots, dialogues, characters and music, the channel will handpick films for its viewers that will never cease to delight. Moreover, MAX 2 seeks to establish an emotional connect with viewers through an appreciation and understanding of great Indian cinema.
The objective of the channel is to not only cater to the needs of millions of Indian audiences who appreciate rich Indian cinema but also to inspire newer audiences to recognise and admire what went into creating such magnificent cinema.
On the programming front, a fresh spin has been given to the movie wrap around programming called ‘Take 2’. Detailed research has been put into gathering authentic and never heard before movie trivia to make it relevant and appealing across generations.
This short format programming will also draw a parallel between these iconic films and current consumer trends to make it appealing to the younger movie audience. ‘Sitaare’, another short format interstitial will be presented as mini biography. Featuring superstars of Indian cinema, these interstitial will take the viewers through an unseen, unknown and magical journey of their life. These will be presented in motion comic’s style making it contemporary, unique, visually appealing and relatable to the current generation of movie lovers.
Sony Max EVP and business head Neeraj Vyas believes that no matter what day and age, great stories, legends and music has eternal appeal. “MAX 2 has been conceptualised as a contemporary place for great Indian cinema. It attempts to give that due pedestal to great Indian cinema.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
