iWorld
Mauj brings Lakme Fashion Week 2006 on mobile phones
MUMBAI: Mauj Telecom, a mobile wireless solutions provider has announced their association with Lakme Fashion Week to bring the fashion extravaganza on mobile handsets. Mauj Telecom is the official mobile content partner for this event which is being held from 31 October to 4 November 2006 at Mumbai.
Mauj Telecom has tied up with leading designers like Vikram Phadnis, Sabyasaachi Mukherjee, Wendell Rodricks, Seema Khan and Deepti Toor providing them a platform to showcase their entire exquisite collection to millions of cell phone users across the globe.
People from across the country can stay abreast with the latest happenings at the LFW with exclusive wireless fashion content like animated screensavers, images, wallpapers, themes, video clips of models, interviews of designers, highlights of the shows and all the possible action on the ramp. This will be made available across majority of Indian cellular operators. Content will be available through both SMS and WAP platforms.
Mauj Telecom has also announced a contest, where by sending SMS “LFW06” to 7007 one stands a chance to be the lucky winner of a Sabyasaachi creation.
On the occasion of this partnership Mauj Telecom CEO Arun Gupta said, “Mobile phones are now a fashion accessory. Mauj has always been at the forefront of introducing some of the biggest events and movies on the wireless platforms including Miss World, Wimbledon, KANK, Omkara and Gladrags. We are excited not only to become the official mobile content partner for LFW but also to extend our association with IMG by creating a platform for the fashion designers to display their creations on mobile phones.”
For entering the world of Lakme Fashion Week- Spring Summer Collection 2006, all one needs to do is send an SMS ‘LFW’ to the shortcode 7007 or log on to the WAP portal www.wap.mauj.com. One can access designers’ collection with whom Mauj has tied up by sending keywords to 7007.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
