iWorld
Mattel’s Masters of the Universe launched on NFT platform Cryptoys
Mumbai: The non-fungible token (NFT) platform that combines toys, gaming and entertainment to create an expansive playable universe Cryptoys has announced the launch of Masters of the Universe in a multiyear and global partnership deal with Mattel.
A new way for fans to collect and play with toy brands, Cryptoys are animated, playable collectibles that come to life the moment they’re unwrapped. The upcoming launch, timed to He-Man’s 40th birthday celebration this fall, will be the first to bring Masters of the Universe digital toys into a collectible, interactive world through the Cryptoys universe.
Masters of the Universe fans will have a first look at the Cryptoys and Mattel partnership at San Diego Comic-Con, where exclusive collectible lapel pins featuring iconic characters (including arch enemies He-Man and Skeletor along with Battle Cat) will be given away daily at the Mattel booth.
OnChain Studios CEO & co-founder Will Weinraub said, “The Masters of the Universe franchise is full of iconic, nostalgic characters that fans have been watching, playing with, and collecting for decades. Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to launch first on the Cryptoys platform as we partner with Mattel to bring new life to these beloved characters.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
