News Broadcasting
‘Marumagal’, ‘Kavyanjali’ among content shipped by Vijay TV to UK Sinhalese channel
MUMBAI: Hit shows Kavyanjali and Marumagal are among the programming content that Star’s Tamil language channel Vijay TV is marketing to a Sinhalese channel in the UK.
Vijay TV general manager Ajay Vidyasagar told the Hindu Business Line that the content syndication would be part of a three-hour Tamil block that Sirasa, a Sinhalese station, part of the BskyB DTH (direct to home) bouquet in the UK is creating.
According to Vidyasagar, Sirasa currently has only four hours of programming, predominantly Sinhalese. The three hour Tamil block filled with Vijay TV content will cater to the fairly large South Indian audience in the area.
Among the programmes offered by Vijay to Sirasa will include classical and devotional music, plays, events, daily and weekly soaps. Marumagal will be the driver show, as will be Kavyanjali, which will also be beamed on Sirasa.
Vidyasagar has been quoted as saying that marketing programming content in a DTH scenario offers tremendous opportunities, as it makes audience response measurement easy.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
