News Broadcasting
Martha Stewart teams with Warner for home video line
MUMBAI: Martha Stewart Living Omnimedia and Warner Home Video have announced an exclusive multi-year agreement to create a new line of home video releases based on MSLO’s extensive television programming library.
The new theme-based DVD product line will provide consumers with in-depth ‘how-to’ programming in special interest lifestyle areas and is due to launch by fourth quarter 2005. The distribution agreement covers the US and Canada.
The new line of home video products will be culled from MSLO’s vast library of over 1,500 hours of digitised television programming. This includes 11 seasons of the Emmy-award winning Martha Stewart Living television show hosted by Martha Stewart, Petkeeping with Marc Morrone, Everyday Food, as well as the new daily syndicated television show hosted by Martha Stewart that launches later this yearl. The video series will be created in areas of MSLO’s expertise such as cooking, holiday entertaining, baking, crafts, fun stuff to do with kids, weddings, celebrating, and petkeeping, just to name a few.
Martha Stewart commented, “We are very happy that consumers will now be able to watch our many useful and practical how-to segments in areas of special interest to them on DVD. Every consumer is looking for solutions for specific projects and everyday challenges. Our television content is timeless and the new line will draw from our extensive library and many lifestyle experts to provide reliable, thorough, detailed information for any project whether they are planning a dinner party, organizing a closet, caring for pets, or looking for simple tips on cooking a weekday meal.”
Martha Stewart Living Omnimedia president and CEO Susan Lyne says, “Consumers who rely on Martha Stewart and MSLO’s lifestyle experts as their guide to all aspects of living are seeking our authoritative lifestyle information in new, in-depth formats. Our new ‘how-to’ DVD line will be welcomed by existing customers, and should appeal to anyone looking to master a special interest or turn an everyday event into a special occasion.
“We look forward to working with Warner Home Video, which has an extensive marketing and distribution network. They are the home video market leader and we expect them to introduce our new DVD line to a very broad audience.”
Warner Home Video president Jim Cardwell said, “The Martha Stewart brand is the premiere brand in the lifestyle arena today. MSLO programming is synonymous with quality and ‘how-to’ expertise. We feel privileged to be able to launch this distinguished brand in an untapped genre and are looking forward to a long and successful relationship with MSLO.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
