News Broadcasting
Marketing rights for 2010 Fifa World Cup to reach €3 bn
MUMBAI: The value of the marketing rights for the 2010 soccer World Cup in South Africa is set to take a further leap to reach close to €3 billion.
This compares with about €1.9 billion for this year’s World Cup in Germany.
The figures are contained in Sportcal.com’s recently-published World Cup 2006: The Commercial Report. Fifa estimates that media rights, including new media, would be worth about €1.8 billion in 2010, while sponsorship would be worth €1.1 billion. Many of the main television rights deals for the 2010 event have already been concluded, together with a reduced number of six, more lucrative, deals with top-tier Fifa partners.
The figures represent a massive increase on even a World Cup as recent as that of 1998, when the media rights were worth only about €100 million and the sponsorship rights about €70 million.
Overall commercial revenues for the 2010 World Cup look certain to be pushed above €3 billion once ticket revenue is taken into account. For this year’s event, ticket revenues were worth about €200 million.
The largest single contributor to 2010 World Cup revenues is once again set to be ARD and ZDF, the Germany public-service broadcasters, which are paying €200 million to acquire the television rights for the tournament in Germany. This compares with the €170 million they paid for the rights for this summer’s event.
This year’s soccer World Cup generated €1.9 billion in marketing revenue, with the sale of television and new media rights raising €1.2 billion and the remaining €700 million deriving from other sources such as sponsorship and hospitality.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
