News Broadcasting
Market makes the match as Nuvama partners with Network18 for 360 buzz
MUMBAI: When it comes to the market, timing is everything and Nuvama has picked its slot wisely. In a strategic play to bolster its brand presence across India’s financial news ecosystem, wealth management major Nuvama Group has inked a year-long partnership with Network18, beginning 2 June 2025. The tie-up places Nuvama right at the beating heart of stock market discourse, the Market Hours segment across the CNBC Universe.
Billed as the most-watched business news programming in the country, Market Hours will now see Nuvama integrated via contextual co-branded promotions, smart non-FCT elements, and in-program visual branding that go beyond the classic ad break approach. The integration will play out across television, digital, and Connected TV, ensuring a full-spectrum 360-degree brand presence.
Nuvama will also be the presenting sponsor of CNBC-TV18’s India Business Hour, airing Monday to Friday at 8 PM, a prime-time perch to cement its presence in India’s financial storytelling. But the real kicker is a first-of-its-kind daily post-market wrap, served with expert insight and fresh analysis on market movements, economic indicators, and sectoral shifts a content initiative that adds serious thought leadership to the brand’s positioning.
Network18 CEO, business news, Smriti Mehra said, “We are delighted to welcome Nuvama as a valued partner. This partnership is rooted in a shared vision for long-term collaboration, and we look forward to working together in the years ahead.”
Nuvama Group CMO Sujay Rachh added, “We are pleased to announce Nuvama’s first-ever partnership with Network18, a strategic move that brings together two trusted brands with a shared commitment to empowering investors. In a world where information is abundant, but clarity is rare, this association is designed to deliver credible, actionable insights. We see strong momentum ahead as this partnership brings together trust, scale and thought leadership.”
For a sector as dynamic as wealth management, timing a brand push to the right platform and moment can be everything. With this partnership, Nuvama isn’t just riding the ticker, it’s making its own headlines.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
