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Marico goes online for Saffola’s heart-benefit proposition
NEW DELHI: Marico Industries has launched an online campaign, using an innovative floating creative, for Saffola’s new communication strategy based on heart benefit proposition. As in the case of the offline initiatives, the campaign shows a girl carrying a red balloon, encouraging consumers to reduce heart risk.
The campaign, released on Yahoo! and Rediff, initiates with three successive posers – `Overweight’, `Above 30’ and `Stressed’ followed by an option, leading to web site www.healthykhana.com.
The web site, an initiative of the Saffola Healthy Heart Foundation, stresses on the importance of a healthy lifestyle.
Says the spokesperson of Marico, “The current online initiative is a part of the “Aaj Se Jeene Ka Andaaz Sudhariye” campaign, where the brand is exhorting people to improve their lifestyle so that their heart problem risk is reduced.”
The online campaign guides consumers to tips on how to address the risk factors such as stress, cholesterol and managing diet among others, for which information is available on the healthykhana.com website.
“It also offers a free personalised diet planner to everyone so that they can have a customised diet that is appropriate for their dietary needs. This diet planner not only gives ethnic cuisine but also gives recipes for the dishes recommended,” says the spokesperson.
On the usage of online medium, the spokesperson said, “Saffola uses the online medium to complement the offline educational initiatives. In the past, it has conducted large scale awareness programmes on special days like World Heart Day. The website healthykhana.com was launched to educate people on heartcare and diet.”
The online campaign, which follows usage of TV, print and outdoor, will be released on other web sites in the near future.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
