eNews
ManoramaOnline enhances user experience with Google’s strategic partnership
Mumbai: ManoramaOnline, a digital media, has significantly advanced its platform through “ManoramaOnline 2.5,” an ambitious project aimed at revolutionizing user experience on both web and e-reader platforms. This major upgrade made possible through a strategic partnership with Google, marks a significant step forward in the platform’s commitment to delivering high-quality content to the Malayalee community. Over the past quarter-century, ManoramaOnline has become a trusted source of news and information, consistently excelling in online content delivery.
The primary goal of “ManoramaOnline 2.5” was to create a modern, user-friendly interface that aligns with contemporary trends. The project addressed key issues such as UX/UI, content discoverability, and CMS architecture. The redesign features a sleek, intuitive interface that makes it easier for users to find relevant content quickly. Enhancements to the CMS architecture streamline the content publishing process, offering greater flexibility for editors and ensuring a more dynamic content presentation. Additionally, the project met the growing demand for enhanced e-paper services among subscribers.
The collaboration with Google has yielded impressive results. Since the roll-out of the redesigned platform, user feedback has been overwhelmingly positive. Post-redesign, there was a 55% increase in the average engagement time per session for direct traffic, indicating a significant improvement in user engagement and satisfaction with the redesigned platform. Additionally, there was a 6% increase in engaged sessions per user for both direct and organic search traffic referrals, indicating a notable enhancement in user interaction and interest with the revamped platform. Users now enjoy a more engaging and satisfying interaction with the platform, reflected in increased engagement times and higher satisfaction rates.
The success of this project was made possible through a strategic partnership with Google. Google’s expertise and resources provided invaluable insights and support throughout the project, helping ManoramaOnline leverage cutting-edge technologies and best practices to significantly enhance the platform’s performance and user experience.
The ‘ManoramaOnline 2.5’ project, initiated in partnership with Google, undoubtedly accelerated our efforts to improve reader experience and engagement across all our platforms,” said ManoramaOnline, chief executive officer Mariam Mammen Mathew.
“ManoramaOnline has been a pioneer of high standards in the news and information space. Partnering with the brand and the hugely committed team to improve their news delivery across digital channels has been an invaluable experience. Having credible news reach the language user is a core part of Google’s mission and we could not be happier with the results”, said Durga Raghunath, Head of News Partnerships, Google India.
With the successful launch and operation of the redesigned platform, ManoramaOnline continues to evolve, leveraging the use of the latest technology to meet the dynamic needs of its users.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
