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Music and Youth

MADverse launches nationwide hunt for rising stars

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Mumbai: MADverse, the leading tech-driven music platform, is excited to announce a game-changing event for talented musicians across India. Starting on October 15th, 2023, this event is a rallying call to independent artists nationwide, introducing the MADVerse Empower Fund. This initiative is dedicated to recognizing and supporting extraordinary musical talent within the independent music scene and consists of two vital components: the Marketing Fund and the Mix & Master Fund.

The event is supported by three honored partners including Superkicks India as the culture partner, Global Music Institute as the education partner, and the Indian Music Diaries as the media partner. A distinguished panel of music industry figures, including Rohan Nesho Jain, Anurag Tagat, Dhruv Vishwanath, Kamakshi Khanna, and Sandhya Surendran, will select three outstanding artists or bands from the pool of applicants.

The Creative & Marketing Fund, in collaboration with SymphonyOS, a US-based AI marketing company, will provide each selected artist with marketing funds valued at 30,000 INR, dedicated to promoting their upcoming releases. SymphonyOS is a data-driven, smart-automated platform focused on building creators’ fan bases and promoting their content.

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The Mix & Master Fund offers the winning artist a chance to partner with Bharg, India’s top music producer, known for collaborations with artists like King, Krishna, and Rawal. The artist will receive complimentary mixing and mastering services for one of their tracks, followed by distribution and promotion through MADverse.

MADverse CEO & founder Rohan Nesho Jain, emphasised the importance of empowering independent artists in a competitive music industry. The fund allocation for each selected artist totals Rs 50,000 with a total fund value of Rs 1.5 lakh. The application window is open from 15 October to 15 November 2023, with winners to be announced by 29 November 2023.

The MADVerse Artist Fund is open to artists of all backgrounds, ages, and languages, promoting inclusivity and diversity. It’s a platform where artists can shine, regardless of their musical genre, and MADVerse welcomes all independent artists to embrace this extraordinary opportunity to redefine their musical journeys. MADverse empowers artists with a comprehensive suite of services, liberating them from traditional record label dependencies and connecting them with a global community of independent musicians. Join MADverse in revolutionizing the music industry!

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Music and Youth

TLC launches ‘World On My Plate’ with Shipra Khanna

New travel-food series premieres 29 March at 7:00 PM.

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MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.

Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.

Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”

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Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”

The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.

In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.

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