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Madison Media bags Tata AIG Life media AOR
MUMBAI: In a multi-agency pitch, Madison Media won the media account of Tata AIG Life. The size of the account is estimated to more than double for the calendar year 2005, informed an official statement from the agency.
The pitch comprised two rounds. While in the first round, several media agencies pitched for the business, three agencies were shortlised for the second round.
Madison Communications chairman and managing director Sam Balsara says, “We are extremely happy to add Tata AIG to our roster of blue chip clients. Tata AIG Life was looking for a totally revolutionary media approach and I am particularly pleased that they have decided that we were the best suited to cater to their needs.”
Says Madison Media (West) CEO Punitha Arumugam, who led the pitch, “Our interaction with the team at Tata AIG Life so far has been extremely exciting and we are eagerly looking forward to working closely with them on the media challenges posed by them.”
Tata AIG Life vice president marketing Rohit Mull says, “Madison Media’s credentials are impeccable and we believe that they are well suited to meet our business challenges. The changes in the environment today require an AOR team that is highly committed, innovative and involved with our day-to-day business goals and Madison Media’s impressive track record with their existing clients reflects their expertise and performance oriented approach.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
