News Broadcasting
Madhuri show fails to jack up the TRPs for Sony
MUMBAI: It’s early days no doubt. But the first week’s TAM ratings of Sony Entertainment’s matchmaking blockbuster show hosted by Bollywood screen siren Madhuri Dixit, Kahin Na Kahin Koi Hai, has not brought too much cheer.
According to market research agency AC Nielsen’s TAM ratings covering cable and satellite homes in the nine main cities, the very first episode on Monday (29 July) managed only 2.69 TRPs and debuted at 66 on the charts. The next day’s episode saw a further dip to 1.39. The ratings fell further on Wednesday before picking up somewhat on Thursday and Friday.
SET India CEO Kunal Dasgupta, was not so downbeat in his assessment however, and said that more time was needed to make a judgment on the show. Dasgupta said a parallel survey that they had commissioned AC Nielsen to do in the two main metros, which covered 500 respondents in Delhi and 500 in Mumbai, had thrown up more encouraging findings. The results of that survey had shown that 33 per cent of those sampled saw the shows and of those that did watch, 76 per cent said they intend to watch it the next week as well.
Will Madhuri manage to charm audiences over time?
The TAM data from the main metros, however, threw up a mixed bag. Kolkata had the highest ratings for the debut show at 4.52 while Mumbai had a 4.18 TRP. Delhi cold-shouldered the show from Day 1 with a 2.24 rating. All three cities saw a ratings dip in the following episodes.
Meanwhile, the show that K3H is pitched against in the 8:30 to 9:00 pm slot, Star Plus’ Kasauti Zindagi Kay, was 9 on the TAM charts for Thursday’s episode at 10.05 TRPs. Monday was when KZK had its lowest rating of the week with 8.38 TRPs, but still in the Top 20 at a solid 14.
And while talk that K3H would be SET’s Kaun Banega Crorepati was more media hype than serious expectation, Sony and producer UTV were probably expecting a far better start to the proceedings.
Hindu Businessline reports that advertisers such as Videocon, Samsung, Hindustan Lever, Dandi, Moov and Pantene have paid high advertising fees to get on to the show. According to media planners, sponsorhip rates for the show have been Rs 35 million for a 13-week package (with airtime of 60-90 seconds a week).
For Sony, it is still the Balaji dependables Kkusum and Kutumb that are delivering the goods. And as regards K3H, it will have to do far better in the coming weeks if it is to justify the reported Rs 200 million + that has gone into its making.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
