Applications
Lynx Technik hires Ross Video’s Vincent Noyer as product marketing director
MUMBAI: Lynx Technik, a provider of modular signal processing solutions, has appointed Vincent Noyer as its director of product marketing. With over 20 years of combined experience as a technical product manager and software developer, Vincent brings an exceptional innovation and leadership track record in the live sports and broadcast market.
At Lynx Technik, Vincent will lead the product strategy, align product development with customer needs, and deliver go-to-market plans for the company’s portfolio of signal processing solutions, including the award-winning greenMachine, yellobrik, LynxCentraal and yelloGUI software, Testor, and Series 5000 solutions. His market-focused approach and technical expertise align with Lynx Technik’s mission to deliver high-performance, quality solutions that address the evolving needs of the broadcast, professional AV, and media markets.
“I’m honoured to join Lynx Technik and collaborate with such a respected team and brand,” said Vincent. “Lynx offers a diverse portfolio of solutions, and I am excited to work alongside the development and product teams to support sustainable growth and innovation. I’m looking forward to designing and bringing to market products that truly make a difference for our customers.”
Vincent brings a wealth of expertise in product design, full-stack software development, and real-time applications, with a special focus on live graphics, and video and image processing. Vincent joins Lynx Technik from Ross Video, where he most recently served as director of sports analysis. He helped turn the Piero sports graphics solution into a major revenue driver, and successfully introduced it to the US market, where it quickly gained ground and became a go-to technology in American football broadcasts.
Said Lynx Technik CEO Winfried Deckelmann: “Vincent’s twenty years of experience in the broadcast and media industry, together with his strategic and commercial skills, will be invaluable in helping guide our business forward in its next phase of growth. I look forward to working closely with him as we continue to expand the business and bring to market the high-quality products and solutions that Lynx Technik is known for.”
Vincent will be based out of the Lynx Technik headquarters in Weiterstadt, Germany.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
