Awards
Lycra MTV Style Awards slated to kick off 14 October
MUMBAI: The Lycra MTV Style Awards will be held on 14 October at the MMRDA Bandra Kurla Complex in Mumbai along the theme ‘Celebrating Style’.
In keeping with the theme, this year’s function will feature an explosion of colour with the year’s chosen designers – Neeta Lulla, Ritu Kumar, JJ Valaya, and Rohit Gandhi-Rahul Khanna presenting their lines and creating exclusive designs for the 4th Lycra MTV Style Awards, while each designer will team up with a music performer, to present a unique fusion of fashion, music and style, informs an official release.
Additionally, designer Suneet Verma will create a special line for the opening sequence. This will be interspersed with awards being presented to the most stylish people in India across different walks of life.
Divided into three broad categories – Popular, Technical and Honours, the Lycra MTV Style Awards 2006 will zero in on the most stylish people in fashion, films, sports, television, business, politics and music. The Popular Awards are aimed at recognising the most stylish people in the fields having the broadest popular reach, namely the realms of music, television and films. The Technical Awards, on the other hand will acknowledge the stylish people of the fashion fraternity, including models, designers and fashion photographers. The Honours category is aimed at recognizing and felicitating personalities in business, sports and politics.
Leading up to the final night of the awards is a comprehensive process that has been instituted this year. An exclusive panel of 25 judges comprising style gurus and divas across like Arjun Rampal, Ashok Salian, Manish Malhotra, Malaika Arora Khan, Mehr Jessia, AD Singh, Prahlad Kakkar and Deepika Govind amongst others will finalise the nominees in the three categories – Popular, Technical and Honours.
Shortlisted nominees in the Popular category will then be up on-air as well as www.mtvindia.com where viewers can log in, cast their votes and decide the winners. Alternatively, they could SMS ‘Style ____ (option) to 6882 to vote for their favourites. The winners in the Technical and Honors categories will be decided by the panelists, adds the release.
This year the size of the panel has been broadened to 29 members, instead of eight. Further, taking MTV style concept outside Mumbai, this year Lycra MTV Style Awards extends itself to two more cities – Kolkata and Bangalore. In each of these cities, Lycra MTV Style Awards would recognize and felicitate the ‘Most Stylish Place’ – a place that has a distinct character of its own, a place that has withstood the vagaries of time and last but not least, a place that has been a breeding ground for style and stylish people.
The Lycra MTV Style Awards 2006 will also be promoted through an extensive campaign running across print, outdoor, on-air, mobile and online via mtvindia.com. Media partners on the event include Red FM, MTV Marie Claire.
Commenting on the event, MTV Networks India managing director Amit Jain said, “MTV has today become a preferred platform for marketers who want to meaningfully engage and interact with young Indians. With our finger on the pulse of the Indian youth coupled with our thorough understanding of the client brand and an in-house creative powerhouse, we are uniquely placed to offer comprehensive solutions to client needs. And our association with Lycra for the fourth successive year is a testimony of the successful activation of two popular brands.”
Lycra India Managing Director Satish Khurana said, “We are looking forward to partnering with MTV in our fourth consecutive year of celebrating style, energy and movement, a perfect fit for the LYCRA brand.”
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
