eNews
Luma AI’s Ray3 Modify brings actors and AI into perfect sync
MUMBAI: What if AI stopped guessing how humans move, feel and perform, and instead took its cues directly from them? Luma AI believes it has found the answer with Ray3 Modify, its latest video model now live on the Dream Machine platform.
Ray3 Modify is designed to make AI video feel less like a magic trick and more like a reliable creative partner. Rather than generating scenes from scratch, the model builds on real actor performances, preserving their timing, expressions and emotional intent while letting creators reshape the world around them.
For years, AI video has dazzled but frustrated. Performances could drift, emotions could flatten and continuity often slipped through the cracks. Ray3 Modify tackles this head on by anchoring every scene to human-led footage. The camera, the actor and the original performance become the director, with AI following their lead.
The result is a hybrid workflow that feels closer to a film set than a prompt box. Brands can shoot with actors and then place them in multiple environments without reshoots. Filmmakers can capture a performance once and reimagine it across worlds, styles and moods. Editors can revisit scenes long after the cameras have stopped rolling.
At the heart of Ray3 Modify are four standout upgrades. New start and end keyframes allow creators to control how scenes begin and conclude, keeping motion and framing consistent even in complex shots. Character Reference locks in a character’s identity, costume and likeness across an entire scene, a crucial step for actor-led projects. Performance Preservation ensures that eye lines, gestures and emotional beats remain intact. And an enhanced Modify Video pipeline improves how faithfully AI follows real-world movement and composition.
Luma AI CEO and co-founder Amit Jain, says the goal is creative control without creative compromise. Teams can shoot first and imagine later, changing locations, looks or even reworking scenes with AI, all without rebuilding the physical production.
Available now on Dream Machine, Ray3 Modify is aimed squarely at real production workflows across film, advertising and post-production. It signals a shift in AI video from spectacle to craft, where human performance sets the rhythm and AI fills in the rest.
In short, Ray3 Modify makes AI video less about replacing actors and more about amplifying them. And that might just be the performance upgrade creatives have been waiting for.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
