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LucidLink gets MPA TPN gold certification for providing highly secure services
MUMBAI: Storage collaboration platform LucidLink has got the stamp of approval from the Motion Picture Association (MPA). It recently got the Trusted Partner Network gold shield certification from the association. The milestone highlights LucidLink’s unwavering commitment to safeguarding the most valuable assets of the media and entertainment (M&E) industry.
The TPN, a global initiative by the MPA, is designed to protect against leaks, breaches, and hacks in the media supply chain. The gold shield certification represents the most rigorous evaluation process, conducted by accredited third-party evaluators, and exceeds the scope of self-assessments like TPN blue certification.
LucidLink’s gold certification signifies its ongoing guarantee of building stringent security measures, crucial in an industry where protecting intellectual property and sensitive content is vital.
LucidLink’s assessment was conducted by CISC Ltd, an accredited TPN-certified third-party auditor with expertise in evaluating security in the M&E industry. The results of this assessment are now accessible to TPN Studio members via the TPN+ platform, enabling a streamlined and centralised review process for all stakeholders.
The M&E industry is increasingly relying on cloud-based workflows. LucidLink addresses the sector’s rising digital security needs. With its innovative solutions, it says it ensures customers can confidently access, share, and collaborate on large-scale media projects without compromising on security or efficiency.
“LucidLink has consistently prioritised security as one of the cornerstones of our solutions,” said LucidLink CEO Peter Thompson. “Achieving the TPN gold shield certification reaffirms our dedication to providing secure, cloud-native workflows that empower creatives to collaborate globally without compromising sensitive media assets.”
LucidLink’s storage collaboration platform, known for its its zero-knowledge encryption model, ensures that only end-users can access their data—neither LucidLink nor storage providers have visibility. This level of security is particularly critical for M&E companies handling high-value projects like Oscar-winning films and award-winning TV programs.
“By earning the TPN gold shield, LucidLink aligns itself with the MPA content security best practices, demonstrating its readiness to protect creative works across the evolving digital landscape,” said TPN president Terri Davies. “Commitment to securing cloud-based solutions is essential for modern media workflows, and earning a TPN gold enables software providers such as LucidLink to provide more reliable content creation while safeguarding against evolving threats.”
LucidLink, says its dual achievement of SOC 2, Type II compliance earlier this year, and now the TPN gold shield certification positions it as a trusted partner for studios, broadcasters, and post-production houses transitioning to cloud-based operations. These certifications validate its adherence to the most stringent security protocols, ensuring the safety and integrity of sensitive workflows across the global M&E supply chain.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
