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L&T Finance bowls a yorker with Jasprit Bumrah in new TVC
MUMBAI: Talk about delivering at pace! L&T Finance Ltd. (LTF) has just dropped a high-octane TV commercial titled ‘Just Zoom Two-wheeler Loans,’ and it’s got more zip than a Jasprit Bumrah bouncer. With the speedster himself front and centre, the campaign cheekily pitches LTF’s loan process as being just as fast and precise as Bumrah’s bowling.
Launched to coincide with the cricket frenzy of the Asia Cup 2025, where LTF is the associate sponsor on the Sony TV broadcast network, the ad is set in a swanky two-wheeler showroom. The moment of magic? As a hesitant customer wonders about the speed of loan approvals, a TV in the background shows Bumrah charging in. In perfect sync with his iconic run-up and wicket-taking delivery, the loan is approved in real time: documents uploaded, processed, and done.
The spot cleverly underlines the brand’s tagline ‘Bumrah ki speed par’, marrying cricket fever with financial speed, thanks to LTF’s proprietary AIML-powered credit engine, ‘Project Cyclops’. This tech marvel whirs behind the scenes, assessing credit worthiness instantly and delivering approvals with, well, Bumrah-esque precision.
“We wanted the film to be as sharp and direct as a Bumrah yorker,” said LTF, chief marketing officer, Kavita Jagtiani. “From instant approvals to AI-powered personalisation, the campaign captures everything we stand for: speed, precision, and simplicity.”
But this isn’t just a TV play. LTF is rolling out a full-throttle integrated marketing campaign across 13 cities, including hoardings, metro branding, airport takeovers, inflight magazine placements, and even a WhatsApp bot to help you finance your dream bike with a few taps.
And there’s more for cricket buffs – an AI-powered ‘Bowl like Bumrah’ contest invites fans to mimic the pacer’s style and speed for a chance to win exciting prizes, including Bumrah-signed gloves. The digital buzz is further amped up through an influencer campaign and a social media blitz.
Viewers can catch the TVC on Sony Sports (in English, Hindi, Tamil, and Malayalam), as well as Sony Pix, Sony Max, Sony Wah, and their HD variants.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
