iWorld
Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’
MUMBAI: After the success of its web series It’s Not That Simple starring Swara Bhaskar, Viacom18’s OTT platform Voot has announced another 6-episodic original series. Titled Untag, the series starts today.
The series is presented by Moto Z, and the association with the series goes far beyond just sponsorship as the brand is deeply embedded into the show.
It delves into the lives of regular people with seemingly harmless tags…their dreams, their inhibitions and most importantly their struggles. It gives the audience a fresh and light perspective of six characters, each dealing with their imposed tags, trying to become much more than what the world has labelled them as.
“At Voot, we focus on creating differentiated, yet relatable content that resonates with today’s digital generation. We are glad to announce the launch of our latest Voot Original ‘Untag’ – a story of people living with tags and how it’s important to go beyond such tags that prevent you from becoming the best version of who you are. We are delighted to partner with Moto Z for this series especially because Moto Z’s proposition of ‘Different is Better’ is also the key message that ‘Untag’ wants leave its viewers with,” said Voot head of content Monika Shergill.
The series has a power packed star cast featuring Meiyang Chang (Nischay), VJ Andy (Cyrus) Dipannita Sharma (Anahita), Shiv Pandit (Prithvi), Anjali Anand (Shikha) and Naveen Polishetty (Sumeet).
“We are quite thrilled with this association with ‘Untag’ on Voot. Like the Moto Z with Moto Mods enable you to break away from mundane smartphone usage and make it different by allowing you to transform it in a snap. Similarly, ‘Untag’ is a journey of 6 individuals who are trying to break away from the tags they have received from the society. The show looks really cool and different just like the Moto Z and Moto Mods. And we hope the viewers resonate with the key message of the show – different is better,” Motorola Mobility and Lenovo Mobile Business Group marketing head Rachna Lather.
Untag celebrates friendship, relationships, love and the uniqueness of each of these journeys. It is astory about losing the tags, the labels, the fear and most importantly the shame! It showcases the philosophy of you’re different, you’re better than the tag you’re given.
The series is scripted by Zaheer Shaikh and is directed by Ashima Chibber.
http://www.voot.com/shows/untag
iWorld
What SMS letters G, T, S and P mean and how they help spot scams
Small alphabet tags on messages reveal whether texts are government or ads.
MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.
Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.
If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.
A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).
The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.
Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.
Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.
While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.
For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.
Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.
Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.
In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.
