Gaming
Loco announces global expansion backed by UAE-based investment company
Mumbai: Loco has announced an investment by Redwood Tech FZCO (“Redwood”), a newly-formed, technology-focused investment company, based in the UAE. This transaction marks a significant milestone in Loco’s journey, with the new investor investing significant capital to fuel Loco’s global expansion efforts. As part of the transaction, existing investors will be provided with an exit.
Loco has been a pioneer in the live game streaming and esports sector in India, paving the way for gaming to go from a niche hobby to a mainstream national interest. Loco has built highly engaged communities across various game categories, such as BGMI, Free Fire, Call of Duty Mobile, Clash of Clans, Grand Theft Auto (GTA), and Valorant. The platform will now be expanding to international markets that are aligned with Loco’s vision of becoming a leading global streaming platform. As part of this rollout, the company will be announcing new partnerships with major gaming companies, esports athletes, and streamers, helping it deliver the best gaming content to its users. The company has previously partnered with large publishers like Krafton, Activision, Ubisoft, and Riot Games, as well as global giants like the NBA and FIFAe, and will look forward to extending these relationships to new markets.
This investment will enable Loco to leverage its strong technology, and community-focused platform, to enter multiple new markets within the next 12 months. The commitment from Redwood underlines its confidence in Loco’s potential to expand its service internationally, transforming the way the world experiences gaming entertainment.
Loco founders Anirudh Pandita and Ashwin Suresh, said “This investment is a recognition of the immense work done by our team in the past few years. Gaming is an integral part of the cultural zeitgeist globally, and we look forward to building a platform that is at the heart of this global movement. Live streaming enables authentic connection in a way that other mediums can’t match and we want to put the fan at the center of this experience.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
