Applications
LiveU unveils Schedule, a SaaS platform to streamline live production ops
MUMBAI: LiveU, the global leader in IP-video solutions, is announcing the launch of LiveU Schedule, a powerful centralized SaaS platform for live broadcast resource booking, scheduling and orchestration. LiveU Schedule enables broadcasters and content teams to take full command of their live production operations, streamlining the planning, scheduling, coordination, and deployment of resources across the entire production workflow both within and beyond the LiveU EcoSystem. By centralizing resource management in a single interface, LiveU Schedule dramatically improves operational efficiency, reduces production time, and cuts associated costs.
Pre-integrated with the LiveU EcoSystem, LiveU Schedule enables seamless planning and orchestration of all LiveU products and software solutions, making them readily available for any planned event. It also integrates smoothly with any third-party systems such as encoders, SDI routers, video recorders, HR platforms, and corporate messaging tools, ensuring adaptability and supporting future growth as organizational needs evolve. LiveU Schedule is accessible directly from the LiveU’s unified cloud management platform as part of the LiveU EcoSystem.
LiveU VP Product Amir Kamzel said, “The whole idea is to simplify the complexity of live production. Broadcasters and content creators today face immense pressure to deliver more with fewer resources, often juggling complex live productions across dispersed teams, providers, and locations. Yet many still rely on outdated spreadsheets or siloed expensive on-premise systems. LiveU Schedule changes that with a scalable SaaS solution that can automate much of the preparation and coordination required for live production and news coverage. Whether supporting fast-paced daily news or multi-venue sports productions, the solution scales effortlessly to meet operational demands.”
Kamzel continued, “By unifying all production resources, human, hardware and software, within a single cloud-based platform, teams can manage their bookings, resources, and even the most intricate workflows from one intuitive interface. This means that global teams can work as one – efficiently, reliably and in multiple languages without borders – focusing on what they do best, creating stories.”
The LiveU Schedule combines three core elements: centralized scheduling, workflow orchestration, dashboards and reporting:
Centralized Scheduling
LiveU Schedule streamlines the booking of all production resources, HR, hardware, and software within one platform. It supports the booking of any resources such as LiveU units, SDI routers, recording systems, cameras, crews, freelancers, and third-party tools, with flexible options for ad-hoc or recurring events, adapting to changing production needs.
It seamlessly integrates with other third-party software and hardware, such as NRCS, MAM/PAM systems and production tools, supporting modern story-centric workflows. By reducing the need to screen-swap between the different systems while planning, orchestrating bookings and scheduling a live production, LiveU Schedule helps storytellers create more value from video.
Workflow Orchestration
Users can build repeatable, cross-component workflows through an intuitive interface. All LiveU units and channels, as well as other software elements can be orchestrated and made available for the specific event planned by the system. The platform automates many of the steps for preparing field productions and newsgathering activities, eliminating the need for manual setup across systems.
Dashboards & Reporting
Real-time dashboards provide operational visibility, while built-in reporting tools generate work orders, task lists, and insights to support efficient production planning.
Be the first to see LiveU Schedule close up. Book a demo at the LiveU stand, Hall 7, Stand 7.C19: https://get.liveu.tv/ibc-2025/.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
