Applications
LiveU makes a quantum leap with LU900Q for next-gen live transmissions
MUMBAI: LiveU, the global leader in IP-video solutions, today unveiled the LU900Q – its next-generation field unit that delivers a quantum leap in live transmission and production performance. The LU900Q is the first unit to natively integrate LiveU IQ (LIQ™), powered by AI-driven decision-making, advanced eSIM technology and seamless dynamic connection switching – all within an advanced 5G architecture. The LU900Q transforms how broadcasters approach remote live news and sports productions by combining this breakthrough connectivity intelligence with unparalleled operational flexibility.
A Quantum Leap in Performance
The LU900Q is built from the ground up for the beyond-5G era. Combined with LIQ, it includes 5G next-generation modems with a MIMO antenna array, delivering dramatically enhanced speed, stability, and throughput.
“Our goal is to give broadcasters and other storytellers the confidence to transmit from any location whether a packed stadium or remote mountainside,” said Samuel Wasserman, CEO and Co-founder, LiveU. “The LU900Q is a game changer, not just a new product, it’s a smart, multi-tool powerhouse designed to support diverse production needs, from fast-paced breaking news to complex live productions, all while delivering a new level of business agility. Customers can scale their storytelling with unmatched resiliency, quality, and efficiency – equipped with a robust yet affordable field unit and the flexibility to add extra features, including on demand.”
The unit comes in an ergonomic backpack with a super long battery, with the potential to provide over seven hours of runtime for double endurance. It is also engineered for any climate with a rugged, shock-absorbing frame and advanced cooling, which means that the LU900Q is always good to go.
Versatile Smart Multi-Tool for Streamlined Workflows
With limitless production possibilities, the LU900Q acts as an intelligent multi-tool that breathes new life into existing production equipment. It seamlessly integrates with SDI, HDMI, and IP production gear – from ENG cameras and PTZ systems to drones and beyond. This protocol agnostic approach allows crews to pull any combination of gear in their workflow to suit the needs at hand.
Another key development is the introduction of dual video return and dual intercom, bringing the benefits of the studio to reporters in the field. The unit also offers single or dual camera production workflows, transforming rigid broadcast setups into dynamic, adaptable production environments, and includes key new features, such as native analytics.
For high-end productions, it delivers 10-bit HDR 4:2:2 encoding with up to 32 audio channels, providing the uncompromising performance with accurate geolocation required for main sports feeds, moveable sports and critical backup applications.
For file-based workflows, the LU900Q accelerates faster file uploads directly to media asset management (MAM) systems, integrated with the LiveU Ingest automatic recording and story metadata logging solution. The unit also supports uploading full folders or full SD cards, as well as file by file.
Business Agility Redefined
The LU900Q introduces a new paradigm in broadcast and sports economics through software-defined capabilities that can be adapted to production needs in real time. All the advanced features the LU900Q brings to the table are easily activated via a dynamic software license that can be activated on-demand or as a subscription, making it the most modular mobile encoder out there. Customers can start with a basic hardware configuration and add software modules to match capabilities to requirements – delivering unprecedented cost-effectiveness and operational flexibility.
This platform-like approach means broadcasters can ramp their storytelling capabilities up or down based on immediate needs, eliminating the traditional barriers between different production workflows and budget constraints.
“We’re proud to unveil the latest evolution in our product portfolio – purpose-built to meet the fast-changing demands of modern live production. At LiveU, we introduce many hardware products, but this one is truly special,” said Gideon Gilboa, Chief Product Officer, LiveU. “It’s built on an entirely new technology stack that’s designed to be future-proof, allowing us to continue enhancing this device with many more software releases over the next five years. But it’s not just about future readiness – this device reflects the voices of the tens of thousands of users we have in the field. We’ve worked hard to incorporate the most requested and mission-critical features from our incredible customer base, which includes some of the largest and most advanced broadcasters in the world.”
Be the first to see the LU900Q close up. Schedule a demo at the LiveU stand, Hall 7, Stand 7.C19: https://get.liveu.tv/ibc-2025/
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
