News Broadcasting
Live India ties up with Harmonic to improve connectivity and video quality
MUMBAI: Hindi news channel Live India has announced a partnership with Harmonic for an end-to-end contribution solution to improve video quality and optimise connectivity between the organisation’s regional news bureaus and main headquarters in Noida.
Harmonic’s Ellipse 3100 contribution encoders and ProView 7100 integrated receiver-decoders (IRDs) provide Live India with a high-density, scalable and bandwidth-efficient solution for fixed contribution applications, enabling the broadcaster to cost-effectively expand from two to five streaming news channels.
By more than doubling its channel lineup, Live India can now ensure that viewers across India are able to stay abreast of important breaking news and live events. The broadcaster chose Harmonic’s contribution solutions based on superior performance and support for a wide range of broadcast standards and formats, including MPEG-2, MPEG-4, DVB-S2, SD, HD, and MP4, that allow for increased flexibility, bandwidth savings and exceptional video quality. As Live India adds more channels in the future, Harmonic’s solutions will provide the broadcaster with easy scalability at an affordable price point.
“Over the years, Harmonic has gained a reputation around the world as a leading provider of contribution solutions based on the flexibility, scalability, and amazing video quality we bring to live news and sports applications,” said Harmonic Asia Pacific sales vice president Andrew Thornton. “Working with Live India on this project, we’re able to demonstrate to broadcasters everywhere how simple and affordable it is to expand your service offering using an end-to-end contribution solution from Harmonic.”
Harmonic’s Ellipse 3100 encoder features simultaneous IP and DVB-ASI outputs, making it the ideal solution for Live India’s fixed contribution needs. The versatile encoder supports all SD and HD MPEG-2 and MPEG-4 AVC codecs at 4:2:0 or 4:2:2 chroma subsampling and 8 or 10 bits, guaranteeing pristine video quality. Live India is currently using the encoder for SD 4:2:2 with plans to migrate to HD 4:2:2 in the future. Fully firmware upgradeable, the Ellipse encoders provide Live India with a smooth and cost-effective migration path. The low-latency encoders help eliminate awkward pauses during handoffs between Live India’s field and studio talent for a seamless broadcast.
Live India is using the Ellipse encoders in combination with Harmonic’s ProView 7100 IRDs. The solution lowers the broadcaster’s capital and operational expenses. Harmonic’s ProView 7100 IRDs provide Live India with a 1RU, scalable, multiformat IRD, transcoder, and MPEG stream processor designed to increase workflow efficiencies and video quality for contribution applications. After Live India compresses live content using the Ellipse encoders, Harmonic’s ProView 7100 IRDs decompress the content at the same sampling and bitrate, resulting in nearly lossless video quality.
Currently, the network operates Live India and Mi Marathi which lately converted itself from being just an entertainment channel to include news and current affairs as well.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
