iWorld
Lionsgate Play partners with Ncell in Nepal for Biz Sadhain ONÚ customers
Mumbai: Ncell in line with its commitment to Sadhain ON has partnered with Lionsgate Play, a premium streaming service from Lionsgate India and Starz, to offer Biz Sadhain ON users quality content that is second to none. Lionsgate Play features a library of premium content, binge-worthy franchises, and premieres.
This partnership aims to enhance the experience of customers subscribing to Biz Sadhain ON by providing bundled subscription offers and exclusive content for better customer engagement and satisfaction. Customers who have already accessed this platform since the launch of Biz Sadhain ON have expressed excitement about the platform and its rich content library.
Every Ncell customer buying Biz Sadhain ON plans above Rs 499 is eligible to enjoy Lionsgate’s bold, inclusive, provocative, empowering, and engaging content. Additionally, Biz Sadhain ON users receive subscription-free access to the Mero Lagani App, which tracks share profit and loss.
“We are thrilled to introduce Lionsgate Play to Nepal with Ncell, offering viewers a world-class streaming experience,” said Lionsgate Play, Asia president Rohit Jain. “With our vast library of content, including critically acclaimed movies and series, we are confident that Lionsgate Play will become the go-to destination for entertainment lovers across the country.”
Lionsgate Play offers a diverse range of content across various genres, catering to different tastes and preferences. The platform features a wide selection of content, including Hollywood blockbuster movies, TV shows, original content under the Lionsgate banner, documentaries, kids and family content, and international films and series that appeal to global audiences.
“Lionsgate Play is a very exclusive offer for our Biz Sadhain ON customers. This is the ticket that ensures special access to the vast content library of Lionsgate, one of the world’s leading standalone, pure-play, publicly traded content companies,” said Ncell chief commercial officer Umair Mohsin. “So far, we have received overwhelmingly positive feedback since Lionsgate Play became accessible in Nepal for our Biz Sadhain ON customers, as our streaming partner.”
To access Lionsgate Play, customers can quickly upgrade their plans to Biz Sadhain ON by dialling *123# or visiting the Ncell App. The Lionsgate Play app can be downloaded from the Google Play Store, Apple App Store, and Amazon Firestick.
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
