iWorld
Lionsgate Play exclusively brings 2024 BAFTA Awards to your screens
Mumbai: Award season is in full swing, and we love to watch our favourite stars grace red carpets and our screens. From the Golden Globes, Critics’ Choice to the Primetime Emmys, Lionsgate Play the ‘Home of Global Awards’, brought an international trifecta of awards to India this January and is going to light up your February with yet another evening of razzmatazz. The 2024 BAFTA Awards are set to stream LIVE and exclusively on the platform this 18 February giving fans a window into British Hollywood royalty. With one of the most unique ways to ensure fair wins, the BAFTAs boast a three-tiered system – a longlist of potential nominees, voting and finally the announcement of winners! This year the 2024 BAFTAs are hosted by pop culture icon David Tennant, who looks to entertain with his comical and charismatic mannerisms.
As the greatest night in British Cinema approaches, the nominations are here and they do not disappoint. Here’s taking a look at some of the key categories them:
BEST FILM
“Anatomy of a Fall” — Marie-Ange Luciani, David Thion
“The Holdovers” — Mark Johnson
“Killers of the Flower Moon” — Dan Friedkin, Daniel Lupi, Martin Scorsese, Bradley Thomas
“Oppenheimer” — Christopher Nolan, Charles Roven, Emma Thomas
“Poor Things” — Ed Guiney, Yorgos Lanthimos, Andrew Lowe, Emma Stone
DIRECTOR
“All of Us Strangers,” Andrew Haigh
“Anatomy of a Fall,” Justine Triet
“The Holdovers,” Alexander Payne
“Maestro,” Bradley Cooper
“Oppenheimer,” Christopher Nolan
“The Zone of Interest,” Jonathan Glazer
SUPPORTING ACTOR
Robert De Niro, “Killers of the Flower Moon”
Robert Downey Jr., “Oppenheimer”
Jacob Elordi, “Saltburn”
Ryan Gosling, “Barbie”
Paul Mescal, “All of Us Strangers”
Dominic Sessa, “The Holdovers”
LEADING ACTRESS
Fantasia Barrino, “The Color Purple”
Sandra Huller, “Anatomy of a Fall”
Carey Mulligan, “Maestro”
Vivian Oparah, “Rye Lane”
Margot Robbie, “Barbie”
Emma Stone, “Poor Things”
LEADING ACTOR
Bradley Cooper, “Maestro”
Colman Domingo, “Rustin”
Paul Giamatti, “The Holdovers”
Barry Keoghan, “Saltburn”
Cillian Murphy, “Oppenheimer”
Teo Yoo, “Past Lives”
Watch the 77 BAFTA Awards exclusively on Lionsgate Play on 18 February
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
