eNews
Lionsgate Play enters Indian streaming arena with SVoD model
KOLKATA: Another global player makes its official foray in India with the rollout of Lionsgate Play. After running on partnerships for more than a year, Lionsgate has now introduced its independent streaming service. Along with international premium content, it will also deliver high-budget Indian originals. Like other global streaming services, Lionsgate Play will also run on subscription model.
The service has two pricing points – Rs 99 per month, and Rs 699 per year, which is very competitive compared to other OTT services in India. The app will be available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.
The platform anticipates continued strong growth in the Indian OTT ecosystem and is capitalising on this opportunity by bringing a host of “new, provocative, and edgy movies and web series” to the country.
Starz (a subsidiary of Lionsagte) president and chief executive officer Jeffrey A Hirsch said, “India has always been a key market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indian audiences.”
Lionsgate South Asia managing director Rohit Jain added, “We are thrilled to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never seen before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”
Talking about content slot, Jain added that it will be launching Indian originals in the coming months, featuring untold edgy urban stories from some of the best creative minds in the Indian film industry. Jain mentioned that it tied up with the famous B-Town faces like Anil Kapoor, Mukesh Bhatt, Kunal Kohli and studios such as Endemol Shine, Jar Pictures.
Starz first launched internationally with its Starzplay international premium streaming platform in 2018. This month it will expand its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan and India, aiming to become one of the most widely distributed and fastest growing premium OTT services worldwide while entertaining millions of users with bold and curated content.
The Lionsgate Play app features a broad portfolio of content ranging from the best of original feature film and television dramas, romances, comedies, thrillers and action favourites and premieres, bringing world cinema and television series directly to Indian audiences.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
