iWorld
Lionsgate Play announces its launch in the Philippines
Mumbai: Lionsgate Play, South Asia-based platform of premium subscription service STARZ, on Friday announced its continued expansion in Southeast Asia by getting ready for launching operations in the Philippines. The media company has appointed Ma Cecilia Marino as the general manager to lead its business in the region.
With a population of 109 million, the Philippines will become the newest territory added to the STARZ global footprint which now includes 60 countries, the company said in a statement.
Lionsgate Play, MD South Asia, and networks – emerging markets Asia, Rohit Jain will continue to spearhead operations in the region. Marino will begin operations in the Philippines under the guidance of Jain, it added.
“We are thrilled to expand into the Philippines where over a third of the population uses OTT services, a trend that has accelerated in the past two years as Filipinos become avid streaming consumers,” Jain said. “We see this as a great opportunity to reach and engage with them. As part of this process, we are building a strong leadership team beginning with the appointment of Ma Cecilia Marino to lead our growth there, taking Lionsgate Play to new heights while creating long-term value for our stakeholders,” he added.
Marino has over 25 years of experience in business strategy & development, brand marketing, and partnerships. She has worked closely with the dynamic telecommunications and fast-paced consumer industries. Most recently, she headed the integrated sales group of KidZania Manila, a global learning and entertainment brand.
“I am delighted to join the team at Lionsgate and bring my expertise and a fresh perspective to the table,” Marino said. “The Philippines is an indispensable market for the South Asian business, and I am confident that the Filipino audience will enjoy Lionsgate Play’s unique and exclusive streaming offering.”
According to a recent study by the Trade Desk, 36 million consumers stream two billion hours of OTT content per month in the Philippines, making OTT one of the fastest-growing media channels in the country. The mounting dominance of Hollywood films and soaring OTT viewership in the Philippines, coupled with only a few premium services to meet demand, creates a great market opportunity for Lionsgate Play to thrive in the country.
The premium video streaming service also recently launched its service in Indonesia, Sri Lanka, and Bangladesh, after a successful rollout in India last year.
iWorld
Beware: Fake war lockdown notice mimicking official government order circulates on WhatsApp
The spoof document mimics an official government order but opens to reveal a jester and the words “April Fool”
MUMBAI: It looked official. It had the Ashoka Emblem. It had the formal layout of a government circular. And it was called “War Lockdown Notice.” Thousands of WhatsApp users across India forwarded it in a panic — only to open it and find a cartoon jester waving cheerfully above the words “April Fool.”
The document, which circulated rapidly on Tuesday, was designed to look like a genuine government order, carrying enough official-looking detail to alarm recipients and prompt frantic resharing. The punchline was the entire point. The danger, however, is real.
Maharashtra chief minister Devendra Fadnavis has cautioned citizens that sharing fake messages and rumours carries serious consequences. In severe cases, it could result in police action or imprisonment.
The warning is timely. Viral hoaxes dressed up as official government communications have a long and damaging history in India, stoking panic, spreading misinformation and, in some cases, triggering real-world consequences. A forged document bearing the national emblem, however briefly intended as a joke, is no laughing matter in the eyes of the law.
April Fool’s Day or not, WhatsApp forwards deserve a hard look before the finger hits share. The jester on that document was not the only fool in the room.
