Applications
Lionsgate, American Greetings Properties expand home entertainment distribution deal
MUMBAI: Global diversified entertainment company Lionsgate and American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings, have announced a home entertainment distribution agreement for the new CGI Animated TV series ‘Care Bears: Welcome to Care-a-Lot‘.
The agreement gives Lionsgate packaged and digital rights in both the US and UK to all 26 episodes of the series, which debuted on The Hub last year. In addition, the two companies are extending their existing contract, with Lionsgate retaining its rights to the two previous ‘Care Bears’ television series and five ‘Care Bears’ movies.
Under the new agreement, Lionsgate will also distribute three additional American Greetings properties in the US through packaged and digital media. The three series are the Weta produced show ‘The WotWots‘, ‘The Twisted Whiskers Show‘ and ‘Maryoku Yummy‘. Finally, Lionsgate will acquire US digital rights to three seasons of the classic Strawberry Shortcake series.
Lionsgate senior VP of marketing Michael Rathauser said, “We have enjoyed tremendous success over the years with the Care Bears franchise and are pleased to extend our relationship with the new ‘Care Bears: Welcome to Care-A-Lot‘ series. We look forward to helping the Brand grow to new heights with the combination of new entertainment content and American Greeting‘s new Care Bears toy launch in 2013. Furthermore we are excited to have the opportunity to not only expand the Care Bears digital home entertainment footprint, but to also bring some of American Greetings‘ other quality children‘s entertainment to digital retailers for the first time; creating both new business opportunities and more awareness for these great brands.”
American Greetings Properties VP of programme sales Gia DeLaney said, “We are extremely honored to continue our partnership with Lionsgate. The Care Bears‘ highly-anticipated return to U.S. television in June was a huge success and we are thrilled to continue bringing the series to fans through innovative avenues.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
