GECs
LinkedIn unveils trio of mobile apps
MUMBAI: LinkedIn on Wednesday showed three mobile apps that aim to boost productivity of mobile professionals and capture on-the-go audiences.
The professional network unveiled a new app called LinkedIn Intro along with a redesigned Pulse and LinkedIn iPad app. LinkedIn Intro is a mobile email product that allows users to have people’s LinkedIn account connected with popular email accounts so that they can immediately identify people.
LinkedIn Intro works on iPhones and is available for download at Intro.LinkedIn.com and will hit Apple’s App store in coming months.
“This adoption of smartphones over the last decade or so has really changed the way we think about products,” said LinkedIn senior VP of products and user experience Deep Nishar.
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LinkedIn senior VP of products and user experience Deep Nishar |
LinkedIn is experiencing explosive growth in users coming to its services from mobile devices, much like Facebook, Google and Twitter. About 38 per cent of its members visit from mobile
For recruiting professionals, often out at job fairs and networking events, mobile apps that replace desktop functions are important tools.
LinkedIn acquired Pulse in April for $ 90 million in stock and cash. Pulse’s popular news reader, started by two students while at Stanford University, had quickly become a sensation for its slick interface on touch screens ideal for flicking through news feeds. Under its relaunch, LinkedIn meshed many of its desktop features into Pulse, such as integration of its Influencer blogs.
LinkedIn’s redesigned Pulse app will be available for download on iOS and Android for both smartphones and tablets in the coming week.
Last week, LinkedIn unveiled ‘Recruiter Mobile’ and ‘Mobile Work With Us’, two popular desktop services adapted into apps for on-the-go use.
‘Recruiter Mobile’ will enable recruiting professionals to search for candidates, allowing them to send InMails, call or text. Also, recruiters can take notes on candidates and forward prospects to hiring managers.
Recruiter is LinkedIn’s primary subscription service and is responsible for the largest portion of the company’s revenue. The product is used by more than 20,000 companies.
LinkedIn’s new ‘Mobile Work With Us’ gives employers the ability to show job openings on the profiles of employees at their company. These job advertisements will appear at the top of member profiles.
LinkedIn acquired CardMunch in January 2011 for an undisclosed sum. CardMunch’s mobile app allows people to take photos of business cards and convert them into their mobile contacts.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
