iWorld
Likee’s popular ‘Dr Aaloo’ out to combat coronavirus through short video app
MUMBAI: Medical science is the biggest boon to mankind, and doctors are considered second just to the almighty. And a doctor becomes a better healer when he couples medicines with humour and laughter. One such medic is 24-year-old Altaf Hussain from Purnea in Bihar, whose efforts have been aided by Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd. And at a time when the world is battling presumably the worst-ever health crisis with coronavirus, the Likeer has decided to use the platform for spreading awareness about the dreaded global pandemic.
Altaf was introduced to Likee by one of his hometown friends, who herself was a creator on the app. At the onset, he posted some hilarious videos, using various songs and dialogues from films. Additionally, he also posted videos about life in Philippines, where he studied medical science. In his videos, Altaf captured buzzing marketplaces and scenic beauty of the country.
As the journey proceeded, Likee became a launchpad for Altaf to start his own agency. The various functions of the agency include recruiting influencers and creators for Likee. And as a hosting agent, Altaf is responsible for Likee Live, a feature that makes the platform different from other short video apps. The agency is also a sought-after troubleshooter for Likeers, as they often come with their queries regarding the app and seek suggestions to expand their growth. “We help Likee users with suitable information and also aid them to grow on Likee,” says Altaf. Besides, Likee also helped Altaf come up with an incubated studio.
The Likee-backed agency and his constant efforts have resulted in Altaf earning to the tune of more than Rs 7 lakh per month.
Hopeful of his bonhomie with Likee remaining intact, ‘Dr Aaloo’ would like to further develop the app videos and livestream, making it powerful and popular among masses.
The tale of Altaf yet again emphasizes the acceptance as well as the life-altering impact of Likee among common man
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
