iWorld
Likee collaborates with VYRLOriginals to promote Vishal Mishra’s latest single ‘Aaj Bhi’
MUMBAI: Short-video platform Likee has yet again collaborated with VYRL Originals to promote their recently-launched song ‘Aaj Bhi’, which has been sung and composed by Vishal Mishra. The music video of the song stars actors Ali Fazal and Surbhi Jyoti, who have earlier featured in some popular movies, TV serials and streaming originals.
Likers have been invited to shoot creative videos on the song and share the same on the app with #AajBhi. Creators and influencers who share the best videos will be rewarded for the same. As part of the collaboration, Vishal Mishra will also interact with Likers in a live session.
The song is an ode to an unfulfilled love story between Ali Fazal and Surbhi Jyoti. The college-time lovers parted ways and even end up choosing different partners for themselves. But as fate would have it, they meet each other again at a palace hotel.
Likee, which has emerged as the most preferred destination for film and music promotion, had earlier collaborated with VYRL Originals to promote singing sensation Akull’s ‘Laal Chunariya’ song, which revolved around the story of two lovers.
Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi, Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
