iWorld
Likee collaborates with VYRL Originals to promote their latest release #LaalChunariya by Akull
MUMBAI: Likee, global short video creation platform from Singapore-based BIGO Technology Pte Ltd, has collaborated with VYRL Originals to promote their recently launched song – #LaalChunariya by the latest sensation in the industry, Singer, Songwriter – Akull. The song is a beautiful infusion of traditional and Punjabi dance beats with an upbeat composition.
As part of the collaboration, Likee influencers will be releasing creative dance videos on the song with the hashtag #LaalChunariya. Other users are also invited to engage with the influencers and create their own entertaining videos on the newly launched song.
#LaalChunariya’s music video on YouTube has already crossed more than 20 million views since its release on 17th March’20. The song revolves around a sweet love story of two lovers, portrayed by Akull and Chetna Pande. Akull has already won the hearts of millions with his unique voice in the previous hits – ‘Laal Bindi’ and ‘I Love You’ released by VYRL Originals.
Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi; Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
