iWorld
Likee collaborates with ShemarooMe’s chat show ‘Likee Stars with Priya Raina’
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with ShemarooMe, a video streaming OTT platform launched by India’s leading content powerhouse Shemaroo Entertainment Limited, to create a unique chat show ‘Likee Stars with Priya Raina’. The chat show will be hosted by Indian television actor, host and comedian Priya Raina and feature prominent Likee influencers as guests.
As part of the promotion, Likee has launched the #Digitalstarshow campaign (from 16th Jan – 20th Jan) wherein Likeers can share the trailer video of their favourite Likeers on Instagram with the hashtag #Digitalstarshow and tag the Likee influencer and Likee in the post. This will give them an opportunity to be one of the 5 lucky winners and get Beat’s earphones and Likee-Shemaroo co-branded T-shirts.
The show, ‘Likee Stars with Priya Raina’, centres around the theme of women power and will have prominent Likee influencers including Tanya Sharma, Kreetika Sharma, Riya Subodh, Sana Khan, Anmol Rodriguez and Megha Prasad in attendance as guests. What sets this chat show apart is that each episode has a different feel to it. Moreover, there are interesting segments such as chit chat, Make Up or Break Up and Dare in One Minute in each episode.
This collaboration is in line with Likee’s commitment to provide youth-oriented quality content. It will provide Likee influencers an exciting opportunity to interact and engage with the audience on a larger platform, while also giving the viewers a chance to win some goodies.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No. 1 in the breakout category and is also the 7th most downloaded app in 2019.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
