Gaming
Lightfury hits it out of the park with e-cricket reveal at GDC 2025
MUMBAI: Lightfury Games is taking India’s gaming industry global, announcing its highly anticipated AAA title E-Cricket at the Game Developers Conference (GDC) 2025 in San Francisco. The teaser and demo, unveiled today, showcase a groundbreaking, high-fidelity cricket gaming experience built on Unreal Engine 5, with next-gen visuals and AI-powered mechanics.
Developed in collaboration with Amazon Web Services (AWS), E-Cricket leverages Amazon Gamelift Streams to bring console-quality gameplay to virtually any device with a browser with no high-end hardware required. Designed for both Esports athletes and cricket lovers, the game promises a competitive multiplayer ecosystem with live tournaments, immersive gameplay, and innovative mechanics that redefine the sport in a virtual arena.
“AWS is proud to support LightFury Games as they showcase their ground-breaking work on this new title at GDC,” said AWS head of immersive technologies Chris Lee. “Amazon GameLift Streams empowers studios like LightFury Games to deliver exceptional experiences without hardware limitations and unlocks new opportunities for game developers worldwide.”
“It’s an impactful opportunity for an Indian AAA game studio to showcase at GDC, marking an incredible milestone for the industry,” said Lightfury Games CPTO and co-founder Anurag Banerjee. “Amazon GameLift Streams is going to revolutionise mobile gaming in India – the world’s second-largest mobile market. By delivering high-fidelity visuals on mobile devices through any web browser (without app installations) and requiring only high-speed internet, this technology makes premium gaming more accessible and affordable. It reshapes the industry, unlocking bold new opportunities for gameplay, engagement, and monetisation, allowing us to take this game to the masses like never before,” he added.
“We have announced the release of a blockbuster AAA E-Cricket game made in India, for India and the world. We are fully committed to launching it in early 2026 and are moving full steam ahead. With the right combination of world-class tech, and global and Indian talent, we are confident of building India’s AAA gaming ecosystem, and positioning the country as a key player on the global Esports stage,” said Lightfury Games CEO and co-founder Karan Shroff.
With E-Cricket, LightFury Games is swinging for the fences, aiming to bring world-class gaming innovation to India and beyond.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
