News Broadcasting
Liberate, ESPN get together for enhanced programming in US
Liberate Technologies and sportscaster ESPN have got together to deliver enhanced programming on the Liberate TV Platform Compact software.
Liberate enables cable programmers and operators to provide enhanced programming and applications based on open-standards, with access to an array of interactive content and services. ESPN executive VP, affiliate sales and marketing Sean Bratches says compelling interactive television content was another significant way that the channle could create value for its affiliates.
Initial offerings of the enhanced programming include
# ESPN Today Plus VoD – a virtual channel with interactive sports information and advertisements; it will allow sports fans to participate in the game with data feeds from ESPN and links to commerce and advertising options. ESPN Today Plus VoD will be integrated with the Liberate VoD Hub product enabling viewers to order short form and long form VoD content. Additionally, viewers will be able to tailor the “on demand” content delivered to them.
# Synchronous programming – will provide viewers with the ability to get statistics related to the programming on the screen. Viewers will be able to receive interactive ticker information while watching ESPN’s programming.
# ESPN Extra – 24/7 Interactive sports – a 24 hour a day, seven days per week real-time information update including scores, headlines, news stories, sports information and statistics. This will also include commerce and enhanced advertising opportunities.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
