Leo Burnett
Leo Burnett riding high on three new account wins
MUMBAI: Lose one, win three. Leo Burnett, Mumbai, is not letting the loss of the Rs 100 million Bajaj CT 100 creative account get it down. The agency has clinched the Bajaj Pulsar account from Ogilvy & Mather in a three-agency pitch.
The third agency involved in the pitch, incidentally was Lowe, which has just won the Bajaj CT 100. Quite a fight of musical chairs this has turned out to be.
Apart from the Pulsar win, the agency has also added a new Pidilite product and Perfetti to its kitty of new accounts.
Leo Burnett has bagged the creative duties for Pidilite’s new brand – Motomax, which is a car care product. Also notable is the fact here that many of Pidilite’s brands such as Fevicol, Feviquick etc are handled by O&M.
The third win to the agency’s credit is that of a Perfetti brand, details of which, are not available yet. However, what is known is that the Perfetti brand won by Burnett will be a new variant of an existing brand.
Speaking on the wins, Leo Burnett chairman and CEO Arvind Sharma says, “This is a great time for us as all three wins are creatively a big opportunity for us. So the fact that the clients have chosen us brings us at par with all the other big agencies in the fray. Also, Pidilite was awarded to us without a pitch, so it proves that clients are savvy creative buyers and we are exceptionally happy to work with them.”
The new campaign for the Bajaj Pulsar and the Perfetti brand by Leo Burnett should be out by the first week of December, informs Leo Burnett national creative director K V Sridhar. The agency’s campaign for Pulsar would be relaunching the brand.
In the wake of these three new account wins, it can also be recalled that a couple of months back, the agency had also won the creative duties of the yet-to-be-launched Times business channel.
MUMBAI: Looking to leverage the increasing influence and role that financial players across the globe are having as drivers of the consumerism revolution, advertising major Leo Burnett is launching a specialist unit LeoFinancial.
According to Leo Burnett chairman and CEO Arvind Sharma, there is a major opportunity this scenario offers: “To manage the complexity of brands and offerings and appeal meanigfully to consumers, today’s financial sector players need not only credentials, scale and financial brilliance, they also need astute marketing. Agencies partnering clients in managing financial brands need to put together teams that understand finance, government regulatory policies, consumer behaviour, brand architechture and communication – all the same time. Looking at this need, we have launched LeoFinancial.”
Sharma asserts that LeoFinancial’s team of brand strategists and creatives will be delivering simultaneously on the twin challenges that financial sector players face – to move very rapidly in a very fast paced market; and while doing that still be thinking strategically and creatively to build strong long-term financial brands.
LeoFinancial’s first major campaign that’s breaking is for UTI Mutual Funds, a company release states. The campaign’s tagline is ‘Let’s plan to be rich’.
