Leo Burnett
Leo Burnett bags Times biz channel’s creative account
MUMBAI: Leo Burnett, which turned 69 on 19 August, has more reason to celebrate than one. The agency has bagged the creative duties of the yet-to-be-named business channel of The Times of India Group which is slated to launch in 2005.
While no official word was forthcoming from the agency, reliable industry sources said that Leo Burnett won the account following a multi agency pitch which included the likes of Lowe, JWT and Contract.
Also, as reported by indiantelevision.com earlier, the creative duties of The Times of India Group’s infotainment channel – Zoom, have been bagged by Lemon Communications.
Well, for one, Leo Burnett was sure abuzz with fun and frolic last week on its 69th birthday with a lot of music, dance, games, treasure hunts and a lot of ‘tamashaa’ to celebrate the completion of 69 years of the agency. From the sound of it, Leo Burnett sure believes that fun and work go side by side.
MUMBAI: Looking to leverage the increasing influence and role that financial players across the globe are having as drivers of the consumerism revolution, advertising major Leo Burnett is launching a specialist unit LeoFinancial.
According to Leo Burnett chairman and CEO Arvind Sharma, there is a major opportunity this scenario offers: “To manage the complexity of brands and offerings and appeal meanigfully to consumers, today’s financial sector players need not only credentials, scale and financial brilliance, they also need astute marketing. Agencies partnering clients in managing financial brands need to put together teams that understand finance, government regulatory policies, consumer behaviour, brand architechture and communication – all the same time. Looking at this need, we have launched LeoFinancial.”
Sharma asserts that LeoFinancial’s team of brand strategists and creatives will be delivering simultaneously on the twin challenges that financial sector players face – to move very rapidly in a very fast paced market; and while doing that still be thinking strategically and creatively to build strong long-term financial brands.
LeoFinancial’s first major campaign that’s breaking is for UTI Mutual Funds, a company release states. The campaign’s tagline is ‘Let’s plan to be rich’.
