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Legrand (India) unveils new print campaign
BANGALORE: Legrand (India) announced the launch of a new print campaign entitled’ Wouldn’t life be nicer if?’ Legrand (India) Pvt. Ltd, is a part of the Euro 3.2bn Legrand GrouP of France, world specialists in products and systems for
electrical installations and information networks in residential, commercial and industrial buildings.
The ‘Wouldn’t life be nicer if?’ campaign is built around Legrand’s commitment to provide protection, deal with emergencies, provide home automation solutions, and designelegant solutions that simplify life. This novel print campaign was conceived keeping in mind, how much nicer could your life be, if you had smart products to take care of your every need.
It all began with Legrand launching their new TVC that showcased the home automations solutions that Legrand has to offer. The TVC features a young boy who experiences something magical with the help of Legrand’s smart products. The advertisment is scheduled for its next phase in September. In addition, Legrand has embarked on press campaign, that has been tied up to their website. In order to support this endeavour, various dealer activitiesare being implemented to activate the market, informs an official release.
With regard to the website, Legrand (India) has introduced a new section called ‘Nice Life’. The section gives information on a range of solutions falling into home, residential and commercial segments. The rationale behind introducing this new section is to provide choice and convenience to customers desiring to get an insight on Legrand’s intelligent solutions that help in making life nicer.
Commenting on the new print campaign, Benoit Lecuyer, ‘Over the years, Legrand has built a strong leadership position in the commercial segment. With the ‘Wouldn’t life be nicer if?’ campaign, Legrand is aiming to expand it’s horizon in the consumer market’.
He further added, ‘We have studied our consumers and their needs have evolved, so has their lifestyle and their choices and preferencesfor comfort and convenience. To leverage this opportunity we have introduced a gamut of innovative solutions.”
The print ads are slated to appear in trade and interior magazines like Electrical Engg Update, Electrical India, IEEMA journal, Indian Electrical Contractor & Trader, Society Interiors, Elle Decor, Indian Architect & Builder, India Today-Home ,Femina Book of Interiors, and Business Today.
The In-One by Legrand – a Home Automation Solution, a Gas Detector, Clockcon Switch and Emergency Lighting amongst others are some of the many innovative and interesting products which Legrand (India) has in its array .
RMG Connect has conceptualized this advertisement campaign.Ravindra Bugade, Creative Director (Art) and Deepak Aggarwal Creative Director (copy) is the team behind the innovative campaign, the release adds.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
