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LCOs in Bangalore hold black flag demonstration to protest DAS deadline for 2nd phase
NEW DELHI: Cable TV operators from Bangalore and Mysore staged a black flag protest here to oppose the deadline for the second phase of digitisation on 31 March which will cover these cities.
The protest was held outside the venue of a seminar on the Digital Addressable System (DAS) here.
Operators associations demanded that the 31 March deadline be extended. The members of the Karnataka State Cable TV Operators Association submitted a memorandum to Information and Broadcasting Ministry’s Technical Advisor Yogendra Pal who also participated in the seminar.
Their demands included extension of the deadline, changing the revenue-share model with multi-system operators (MSOs) prescribed by the Telecom Regulatory Authority of India, and evolution of a licensing frame for local cable operators (LCOs).
Association President Patrick Raju said the deadline was not feasible and demanded to know the status of implementation in the metros. Countering Pal‘s claim that digitisation was total in Delhi, Kolkata and Mumbai, Raju said the situation on the ground was different.
“Let them set it right there, carry out an honest assessment and then start the next phase. This is being done in haste without consulting us, who are the major stakeholders,” he said.
Meanwhile, Ministry sources told indiantelevision.com that around 47 per cent of consumers in Bangalore and 38 per cent in Mysore had already taken new digital set-top boxes. The sources claimed that MSOs in the two cities had adequate number of STBs.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
