iWorld
Laying of data transmitting submarine Asia Direct Cable completed
MUMBAI: After a gap of almost eight years, a new intra-Asia undersea cable has just been readied for operation connecting China (Hong Kong SAR), Japan, and Singapore .The Asia Direct Cable (ADC) submarine cable is owned by the ADC Consortium and consists of multiple pairs of high-capacity optical fibers. It is designed to handle over 160 tbps of traffic, allowing for the efficient transmission of data across east and southeast Asia.
The ADC is a global consortium comprised of leading communications and technology companies, including NT (Thailand), China Telecom, China Unicom, PLDT Inc, Singtel, SoftBank Cor., Tata Communications and Viettel.
It will be providing essential infrastructure to meet the growing demand for data transmission in the region and creates new opportunities for communication and society’s future.
This milestone marks a crucial step in supporting the increasing communication needs of Asia and the world. It represents the culmination of collaborative efforts and partnerships with stakeholders from various countries.
“This new cable marks a significant milestone, providing a vital foundation to support the ever-growing communications needs of Asia and the world. The milestone represents the culmination of our efforts to overcome numerous challenges, made possible through steadfast collaboration and partnerships with esteemed stakeholders from various countries, including NEC. We are confident that this cable system will significantly contribute to the development of the AI industry in the Asia region,” said ADC Consortium chairperson Koji Ishii.
“The consortium is extremely satisfied with the successful completion of this cable,” said ADC Consortium co-chairperson Billy Li. “It offers the greatest cable capacity and essential diversity required for Asia’s major information hubs, enabling telecom carriers and service providers to optimize their network and service planning for sustainable growth.”
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.








