e-commerce
KyaZoonga sells all tickets for Sachin’s match within 15 hours
MUMBAI: Within 15 hours Kyzoonga.com, the official online ticketing partner for Mumbai Cricket Association’s (MCA) 2nd India vs West Indies Test match, which will also pull down the curtains on Sachin Tendulkar’s illustrious international Test career, sold all the allotted tickets for the match.
Apparently, the site had crashed within minutes of opening sales on Monday because of heavy online traffic. The site witnessed close to 20 million hits in the first hour itself. The website remained clogged till very late as all the cricketing fans wanted to book a ticket for the over-hyped match. According to reports, the site had only 6,000 tickets for sale for the general public for the master blaster’s last match.
However, the objective of the organisers was to ensure wider reach and also that no person was allotted more than two tickets.
The buyers who have been successful in booking tickets can start collecting their tickets now from the Mumbai Hockey Association counters, next to Wankhede Stadium. Customers are required to get the validation documents as outlined on the site and on their confirmation page.
The buyers, who couldn’t book the tickets successfully but have seen a balance deduction, will be refunded soon.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
