News Broadcasting
‘Kya Hadsaa…’ launches 10th series ‘Kab Kyon Kahan’
MUMBAI: Sony Entertainment Television (SET)’s weekend supernatural thriller Kya Hadsaa Kya Haqeeqat will premiere its 10th series Kab Kyon Kahan on Sunday (16 November).
The Balaji Telefilm produced KHKH, which is telecast at 8 pm from Friday to Sunday, claims to have an impressive audience share since its inception in August 2002.
Kab Kyon Kahan is the story of a thakur, who turns into a deadly vampire and haunts Mumbai for fresh young blood.
A still from ‘Kab Kyon Kahan’
The star cast of the series include Cezanne Khan (as Thakur Sujit Singh – the vampire), Hiten Tejwani (as Pratham, the happy-go-lucky, young man who’s girlfriend is killed by the vampire), Gauri Pradha (as Mayuri, Pratham’s girlfriend as well as Gauri, Mayuri’s sister).
A company release quotes SET V-P Sunil Lulla as saying,”The popular thriller KHKH continues to grow it’s weekend franchise with the launch of Kab Kyon Kahan. The upcoming series promises to keep the viewers on the edge of their seats with a riveting story full of supernatural thrills and chills.”
Balaji Telefilms’ creative director Ekta Kapoor is also quoted as saying, “In the last one year, the KHKH series have successfully reformed the weekend television viewing patterns making it one of the most watched thriller series today. Kab Kyon Kahan is another exciting concept.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
