News Broadcasting
‘Kya Haadsa Kya Haqeeqat’ back on air on SET, 21 March
MUMBAI: With reference to the article headlined Sony readying five new shows for launch post-World Cup, indiantelevision.com is issuing the following clarification. In the report a reference has been made to the weekender series from the Balaji Telefilms stable Kya Haadsa Kya Haqeeqat,. The report states that the one-hour suspense thriller show, which has been airing on Sony Entertainment Television at 8 pm on Fridays, Saturdays and Sundays, will not be returning. The show is currently off air due to the ongoing ICC World Cup.
This information was wrongly put out and it is hereby clarified that the fourth series of Kya Haadsa Kya Haqeeqat titled Kaboo will be back on air on SET from 21 March in the same time slot of 8 pm, airing Fridays, Saturdays and Sundays.
It is hereby stated that the only reason Balaji and Sony decided to take off the series during this period was owing to the clash of timings vis-a-vis the World Cup matches.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
