eNews
Kuku FM acquires audiobook rights for iconic works of Jeffrey Archer
Mumbai: Indian audio entertainment platform – Kuku FM has acquired the exclusive rights to adapt several of Jeffrey Archer’s acclaimed works into Hindi audiobooks.
The securing of the exclusive rights also includes the iconic William Warwick series and other global bestsellers including “The Fourth Estate,” “As the Crow Flies,” and “A Matter of Honour”. This strategy aims to bridge the gap between global literature and Hindi-speaking audiences across India and South Asia, making these literary masterpieces accessible.
Jeffrey Archer, whose narratives often draw inspiration from Indian concepts and characters, has long held a special place in the hearts of avid readers. His works always resonate deeply with a varied readership in India, ranging from young adults and middle-aged professionals to literature enthusiasts and those who have an interest in historical narratives. Archer’s books consistently top bestseller lists globally, as readers get drawn to his masterful storytelling and universal themes of ambition, power, and human fulfillment.
“We are thrilled to bring Jeffrey Archer’s works to our platform. His narratives, known for their out-of-nowhere plot twists, and compelling characters, are ideally suited for our listeners’ growing entertainment needs, as they clock in almost 100 mins a day, and still ask for more,” said Kuku FM CEO and co-founder Lal Chand Bisu. “This partnership allows us to cater to our diverse audience base and introduce these globally acclaimed stories in an immersive Hindi audio format for the first time. We want to re-introduce an entire generation to the Archer magic.”
The audio format is particularly well-suited to Archer’s writing style, known for nail-biting cliffhangers and dialogue-rich prose. This adaptation promises to bring his complex characters to life in an immersive auditory experience, set in the Hindi language to deepen the listener’s emotional bond with the story.
“I am delighted that my books will now be available as Hindi audiobooks via Kuku FM. I very much hope that those who have never listened to my stories will enjoy them, along with the many who are already fans of my work,” said Lord Archer.
This project aligns with Kuku FM’s continuous efforts to bring diverse, world-class entertainment choices to a wide set of audiences, and further solidifies its dedication to ensure there is a library for everyone on the platform.
The release schedule for the Hindi audiobook series will be announced in the coming weeks.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
