News Broadcasting
Kudos for book ‘FCB-Ulka Brand Building Advertising – Concepts & Cases’
MUMBAI: For those looking for an overview of complex marketing-advertising situations, here is a book that looks to address that need. FCB-Ulka Brand Building Advertising – Concepts & Cases, written by M G Parameswaran has received excellent response from international and Indian experts.
Written in a user-friendly style, the book presents 18 real life cases and offers marketing information and consumer insights. It highlights the concepts and examines the process of genesis of a brand.
Says Prof. John Philip Jones, Syracuse University, New York, “M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will all have something to learn from it. A particular point of interest to a non-Indian reader is that the cases featured in the book are all Indian: either local brands from international manufacturers or local brands from local manufacturers. These all have great intrinsic interest, but they demonstrate essentially the similarities- not the differences-in best practice between the Indian and Western worlds.”
The 18 cases the book contains is categorised into six heads, namely Consumer Products, Consumer Durables, Service Brands, Corporate Brands, Rural Inputs and Generic promotion. The book contains a large number of pictures, television stills, diagrams. It also comes with a CD-ROM that contains a digiti zed version of the TV commercials and press ads. An economy version has been published recently to make the book accessible to students of marketing and advertising.
M G Parameswaran, Executive Director at FCB-Ulka says: “With a rich heritage in strategic account planning, FCB-Ulka has catalogued a number of successful case studies of effective advertising. The book is an effort to present this learning in an easily digestable form.”
FCB-Ulka, ranked among the top five in India, has been behind several brand successes including Amul, Santoor, Sundrop, Whirlpool, LML, Indica and Tropicana. The Agency has a strong tradition of training and development, and many of the cases in the Book were a part of internal training programmes in the past.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
