Movie Channels
Krrish 3 launches Facebook Stickers
MUMBAI: India’s homegrown superhero Krrish is making leaps and bounds and attaining a cult status across the board with his exciting and engaging promotions for the forthcoming film Krrish 3. The latest is the collection of Facebook Stickers, a special set of emoticons which will make chatting with friends on Facebook even more fun. This is part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. The Krrish characters join a league of international favorites including the ‘Minions’ from Despicable Me 2 and ‘Snoopy’ from Peanuts.
The Krrish 3 stickers include common expressions and activities people use every day like happy, sad, drinking coffee, working late or partying with friends. Each emotion has been created with one of the three central characters – Krrish (HrithikRoshan), Kaya (KanganaRanaut) and Kaal (Vivek Oberoi). The emoticons also include special phrases like ‘I Love You’, ‘Call Me’ and very special ‘Krrish- The Protector’ sticker. These sticker packs will be made available for free in all regions, on the Messenger and Facebook
apps for both web and mobile.
Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “The promotions for Krrish 3 have a massive digital footprint right from the word go, with the worldwide first look and poster launch via a Facebook chat. With the world constantly connected via mobile internet and a social media becoming integral mode of communication, our endeavor is to make Krrish an integral part of your daily interactions.”
Some of the iconic stickers on Facebook include the Minions from Despicable Me 2 and Snoopy- the famous Peanuts character. Hungama Digital Media entertainment is the digital partner for Krrish 3. In the coming weeks, Hungama a digital blitzkrieg around Krrish 3 with the launch of a game, a karaoke app and an augmented reality campaign that can be experienced around high footfall locations in India.
Speaking on the launch of the Krrish 3 Facebook stickers, superstar Hrithik Roshan said, “Here’s presenting yet another digital innovation from the team of Krrish 3. To add more life and fun to your conversation, we’ve come up with these exciting new Krrish 3 stickers. You can now tease your friends, fight with them or challenge them in your chats.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
