Movie Channels
Krrish 3 launches Facebook Stickers
MUMBAI: India’s homegrown superhero Krrish is making leaps and bounds and attaining a cult status across the board with his exciting and engaging promotions for the forthcoming film Krrish 3. The latest is the collection of Facebook Stickers, a special set of emoticons which will make chatting with friends on Facebook even more fun. This is part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. The Krrish characters join a league of international favorites including the ‘Minions’ from Despicable Me 2 and ‘Snoopy’ from Peanuts.
The Krrish 3 stickers include common expressions and activities people use every day like happy, sad, drinking coffee, working late or partying with friends. Each emotion has been created with one of the three central characters – Krrish (HrithikRoshan), Kaya (KanganaRanaut) and Kaal (Vivek Oberoi). The emoticons also include special phrases like ‘I Love You’, ‘Call Me’ and very special ‘Krrish- The Protector’ sticker. These sticker packs will be made available for free in all regions, on the Messenger and Facebook
apps for both web and mobile.
Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “The promotions for Krrish 3 have a massive digital footprint right from the word go, with the worldwide first look and poster launch via a Facebook chat. With the world constantly connected via mobile internet and a social media becoming integral mode of communication, our endeavor is to make Krrish an integral part of your daily interactions.”
Some of the iconic stickers on Facebook include the Minions from Despicable Me 2 and Snoopy- the famous Peanuts character. Hungama Digital Media entertainment is the digital partner for Krrish 3. In the coming weeks, Hungama a digital blitzkrieg around Krrish 3 with the launch of a game, a karaoke app and an augmented reality campaign that can be experienced around high footfall locations in India.
Speaking on the launch of the Krrish 3 Facebook stickers, superstar Hrithik Roshan said, “Here’s presenting yet another digital innovation from the team of Krrish 3. To add more life and fun to your conversation, we’ve come up with these exciting new Krrish 3 stickers. You can now tease your friends, fight with them or challenge them in your chats.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
