iWorld
Koode, a new Malayalam platform enters OTT landscape
KOLKATA: Riding on the regional wave of over-the-top (OTT) platforms, a new independent service has entered the Malayali market. Studio Mojo has launched the Malayalam OTT Koode in September, which is now available across android, IOS devices as well as on android TVs. At present, the streaming service is operating on free model to reach more users.
For the record, Studio Mojo was amongst the first to launch an OTT platform in the country with iStream. While the service did not pick up well back then, the company decided to get back into original programming for OTT platforms with video consumption going through the roof over the past few years.
“This time around we thought of focusing on Malayalam to begin with, since none of the large OTT platforms were seriously looking at Malayalam. Except for movies, original programming was not just happening. And we all know Malayalam creates possibly the finest content amongst all Indian languages, if our movies are anything to go by,” Studio Mojo founder and CEO Radhakrishnan Ramachandran said.
The company is trying to build a new content ecosystem by bringing together a bunch of fresh talent who are looking for an alternate independent platform. Ramachandran said that they are putting together a content creator network in Malayalam. The platform will support these creators in creating compelling content by providing infrastructure support to them along with mentors to fine tune their creative capabilities. He noted that their first studio is soon coming up in Kochi. While most platforms are primarily focusing on movies, Ramachandran added that they would like to bet on a wider range.
He described Studio Mojo as a tech-first media company. He went on to explain that data and analytics will give deep insights into consumers consumption patterns which will greatly help in the content strategy. Although iStream could not make a significant mark in the OTT landscape, Ramachandran recounted lessons from the past which could be applied to Koode as well.
“Betting on the right content is critical. With most of the OTT players struggling with their business model, one needs to spend wisely on content. It needs to be a win-win situation for the content producers and the platform,” he said.
As Koode is running on free model, it will look at branded content as an important source of revenue. The marketing team will focus on bringing brands and creators together. Moreover, it will also be launching a pay per view model very soon for some select exclusive programming.
Gaming
Sony raises PS5 prices for second time in under a year
US disc edition jumps $100 to $649.99 as memory costs surge.
MUMBAI: Sony just hit the pause button on affordable gaming because when memory prices skyrocket, even the Playstation has to pay the premium. Sony has announced its second price increase for the Playstation 5 range in less than a year, citing pressures in the global economic landscape and a sharp rise in memory component costs driven by AI demand.
In the US, the PS5 disc edition will rise from $549.99 to $649.99, a $100 hike while the digital edition increases to $599.99. The more powerful PS5 Pro will jump $150 to $899.99. The Playstation Portal remote player will also rise by $50 to $249.99. The new prices take effect on 2 April 2026.
Similar increases have been applied in the UK (£90 per model), Europe and Japan. Sony last raised PS5 prices in the US in August 2025.
“We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” Sony said in a blog post.
The hikes come amid an unprecedented surge in memory prices, as manufacturers prioritise supply for AI data centres. Analysts say Sony had likely secured price protections for components that have now expired, forcing the company to protect its hardware margins.
Ampere Analysis research director of games Piers Harding-Rolls told CNBC that further increases from Microsoft and Nintendo would not be surprising, though Nintendo may hesitate to raise the price of its recently launched Switch 2 while establishing the new platform.
The increases arrive eight months before the highly anticipated release of GTA 6, which is expected to drive strong console sales. However, early reactions online have been a mix of disappointment and resignation, with growing concern that premium gaming is increasingly becoming a hobby for higher-income players.
In a sector already grappling with tariffs, inflation and component shortages, Sony’s move underscores a tough reality: even the most popular consoles are not immune to the rising cost of keeping up with the latest technology.
