GECs
Kolkata firm picks up 12.5% stake in BAG Films
MUMBAI: B.A.G Films is diluting 12.55 per cent on an expanded equity to Kolkata-based High Growth Distributors (P) Ltd. for Rs 261 million.
The production house will be making a preferential allotment of 13.07 million shares at a price of Rs 20 per share. “We have expansion plans and the funds will be utilised for this,” says B.A.G Films managing director Anuradha Prasad.
Earlier India Bulls promoter Sameer Gehlaut acquired 25 per cent stake in B.A.G Films for Rs 262 million. On the expanded equity, Gehlaut’s holding will drop to 19 per cent.
The promoters will have 38.39 per cent after the dilution, Prasad adds. Gehlaut’s open offer at Rs 13 per share for a further 20 per cent stake (as per regulatory requirement) would find no taker as the share price of B.A.G Films has jumped to Rs 23.
Meanwhile, the company has decided to increase its authorised share capital from 100 million t0 125 million equity shares of Rs 2 each. The board has also given an in-principle approval to change the name of the company to B.A.G. Media Ltd or any variant thereof, subject to approvals.
In the FM radio business run through subsidiary company B.A.G Infotainment, IDBI Bank has picked up a 10 per cent stake. The deal with Bank of Baroda for a similar stake did not conclude, says Prasad.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
