News Broadcasting
‘Koi Mil Gaya’ delivers for Max
MUMBAI: It seems that capturing the number one position in the Hindi movies channels space was not enough for Sony Entertainment Television’s (SET) movies and special events channel Max.
The icing on the cake for the channel as the year draws to a close is that the Hrithik Roshan starrer Koi Mil Gaya, which was aired on Christmas day (25 December) has delivered TVRs of 5.7 in the C&S all individuals Hindi speaking market according to Tam data.
On the other hand, in the C&S 4+ Hindi speaking market, the movie garnered TVRs of 4.2 thereby reaching out to 22 per cent of the people in the same, according to Tam. The movie captured the 26th position in the Top 100 programmes for week 52 (19 December to 25 December in the Hindi speaking markets.
Koi Mil Gaya on Max touched a rating of as high as 13 in Gujarat (0.1 to 1 million population towns), 7.4 in Maharastra (0.1 to 1 million population towns) and 7.2 in Mumbai.
Speaking on the same to indiantelevision.com, SET chief operating officer N P Singh says, “Max has been the clear number one Hindi movie channel since the last seven-eight months and we have achieved this through great viewer loyalty. The high ratings for Koi Mil Gaya is the perfect ending for what has been a great year for the channel in all possible ways.”
Queried as to whether any other movie had managed to get similar ratings on the channel, Singh says, “It is the big titles that have the ability to deliver for the channel and Kabhi Khushi Kabhie Gham was one such movie that delivered similar ratings as Koi Mil Gaya. In future, it will be our endeavour to bring big titles for our viewers, which will be in tandem with the proposition of our channel – Deewana Bana De.”
This sure seems to round up what has been a great year for the channel.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
