e-commerce
KnowSys Ecom has appointed Pawan Verma as CEO
MUMBAI: Shopuli, a multi-retail online portal, incubated under the umbrella of KnowSys Ecom, which is a subsidiary company of KnowSys Info India, has appointed Pawan Verma as its new group chief executive officer (CEO).
His role in KnowSys will involve leading the teams towards defining the strategic vision and direction for the different group companies and drive their performance as per the agreed goals and targets. Verma said: “I look forward to joining KnowSys Group as it promises to be a different experience from my previous postings and will help me hone my organisational skills further. I am looking forward to this association.”
Shopuli.com founder Priyesh Jain said, “I am very pleased to welcome Pawan to the KnowSys group and I believe his knowledge and many years of experience within the Indian insurance industry will considerably strengthen our organisation as well.”
Prior to this, Verma has worked as chief operating officer at Star Union Dai-ichi Life Insurance and as vice president & head, emerging markets at Reliance Life Insurance.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
